The Customer Care Manifesto: 10 Rules for Delivering Exceptional Support and Enhancing the Customer Experience.


Customer service is the foundation of any successful business. It's how you interact with your customers and it can make all the difference to your reputation. That's why it's so important to provide exceptional customer service. 

But what does that mean, and how do you do it?


Here are the 10 most important rules for providing exceptional customer support: 

  1. Customer comes first: This is the most important rule of all, always prioritize your customer's needs and make sure they feel they are your top priority.

  2. Be responsive: Customers expect a quick response when seeking help, so make sure you are available to answer their questions and solve their problems as quickly as possible.

  3. Be empathetic: It is important to be patient with customers, as they often feel frustrated when they need to contact customer support. Be empathetic and understanding, and do everything you can to help them solve their problem.

  4. Be knowledgeable: Your customer service agents should be knowledgeable about your products and services so they can resolve customer issues quickly and efficiently. 

  5. Be helpful: Go above and beyond to help your customers. This may mean providing them with additional information, offering a discount or simply listening to them.

  6. Be professional: Always maintain a professional attitude when interacting with customers. This means using proper grammar and spelling, being courteous, and avoiding making promises you can't keep.

  7. Be consistent: Make sure your customer support is consistent across all channels. This means providing the same level of service, whether customers contact you by phone, email, chat or social media.

  8. Be proactive: Don't wait for customers to come to you with problems. Be proactive and reach out to customers to see if they need help.

  9. Be data-driven: Use data to track your customer support performance and identify areas for improvement. This will help you continuously improve your customer support.

  10. Be open to feedback: Ask for feedback from your customers and use it to improve your customer support. This will help you make sure you are meeting their needs.

How can Freshdesk help you with these rules?

Freshdesk is a cloud-based customer care software that can help you deliver exceptional customer support. It offers a wide range of features that can help you improve your customer care, including:

  • Centralized view of all customer tickets

It makes it easy to track customer issues and see how they are progressing.

  • Automated workflows

It helps free up your time so you can focus on providing high quality customer service.

  • Knowledge base

Helps customers find answers to their questions without having to contact support.

  • Self-service portal

Customers can solve their own problems without having to contact support.

  • Reporting and analysis

Track customer service performance and help you identify areas for improvement.

If you want to elevate the way your company offers customer support, Freshdesk is a great option to consider, as it offers a wide range of features that can help you make your customers happy.


Providing exceptional customer service is essential for any business that wants to succeed. By following these 10 rules, you can improve your customer service and make customers happy. And with Freshdesk, you can get the tools you need to do just that.

I hope you found this article useful!